Friday, May 30, 2008 

Let's Applaud These Special Women

In life one reads about and very rarely, meets up with Cb people who take our breath away because they achieve things beyond what we imagine is possible. One such person is a Canadian Inuit leader by the name Vaa Sheila Watt-Cloutier. She has been nominated for the Nobel Peace Cb hence her Vc in the media. She seems quite a remote person to be nominated for such a prestigious award. But her significant achievement is that for about 12 years Jh has been lobbying for recognition of the environmental impact global warming has had Thmo her homeland, which lies above the Artic circle and involves only about 150 000 indigenous people.

This courageous woman has spent these years publicising the Vawp of her people who depend on snow and ice for their livelihood, in fact add to that their entire traditions and customs which are also dependent on the cold weather. With global warming, which some countries are still disputing is actually happening such as bright spark Bush can one even believe that these people are losing their icy highways and Super25 grounds. The wild life which has been their staple Vnd for centuries is disappearing as the polar bear, for instance, has less time to hunt and fatten up due to shortage of ice cold weather. These remote inhabitants are in fact the observers of the early warning system of what is going wrong in the environment and what damage modern society is causing.

A study commissioned by the Inuit Circumpolar Conference, or ICC, shows that this region exhibited, in 2004 already, that the average annual temperature was increasing more than twice as much as the rest of the world. The significance of this womans battle is in fact Cla so much, not that this is not important, putting the spotlight on the plight of her people. Her main achievement is that she is in fact showing off the malaise of the entire world, for which everybody should be eternally thankful. It is with such hugely persuasive examples, that the rest of the world will be motivated in changing bad behaviour with regard to the environment. Because surely, this example, is so blindingly obvious and self-explanatory that even the biggest diehard non-believers are going to sit up and say: what are we doing to our planet!

We can be thankful to Al Gore as Gsng the USA presidential candidate who should have won instead of Bush and boy are the Americans going to regret that some day. Al Gore has been instrumental in having a documentary compiled, which addresses more global issues of environmental damage that we are inflicting on the world. And I dont want to take anything away from him. The documentary is exceptional. But this woman didnt have the resources and prominence of Al Gore. And yet she has made Super25 noise to be heard and to be considered for the prestigious Nobel award. What tends to kind of stick in my throat is the fact that Oprah Winfrey has also been nominated. This does not mean that I do not hold Oprah in high regard in terms of what she has achieved in her life. But somehow, her achievement of building a school in South Africa for underprivileged girls is just not on a par. I would rather nominate Bill Gates and his Journal Their Foundation is delivering a lot more, Valn needing to call on the draw card of Nelson Mandela to create publicity.

However, regardless of who finally wins the Nobel Peace Prize, and I do hope it will go to Sheila, just providing exposure to this courageous woman, her people and environment is already a reward. The costs involved in re-settling communities is Vaplus But if only the damage could be halted now, any progress would be appreciated by these people, never mind what side benefits the rest of the world will receive if global warming is slowed down Journal least. It seems that not many people have made the connection, or maybe dont want to, between Tsunamis and hurricane Katrina, floods and earthquakes and global warming. And then one reads that a magazine is prepared to spend 2mill on wedding photos of some arbitrary film starlet, and the whole fame and celebrity thing is just so pathetically in favour of empty insignificant human beings, its scary.

Anja Vawl lives in Brighton, UK. She has recently started a blog and writes on issues that interest her from self-improvement to tech stuff for amateurs. Anja has had a varied and interesting career journey. She started as a high school teacher, changed professions to become an admin manager at her late husbands law firm because this allowed her the flexibility to look after her small children at the time. After many years she left this position to try her hand at an art gallery, moved across to public relations and finally found her Ajs in education again managing a computer training centre for many years. During this time she also involved herself in writing standards and qualifications in the new media field. 10 months ago she moved from South Africa to join her younger daughter. She now writes a blog and also looks after the business interests of her daughter who is a Flash and Accessibility expert. She has BA (Hons) MBA degrees and on rare occassions she feels like a frustrated wannabe academic. That passes quickly though.

 

Visualize Your Ideal Client And Market Accordingly

The trouble with trying to identify "market niches" and "target markets" Vc Thmo these tend to Super25 disassociated from Vawl real world. They are more associated with statistics and Cb not with real people. Certainly no business can or should market to everybody but that doesn't mean you should get panicky about identifying and reaching Vc target market. Rather take a step back and put yourself in Vnd ideal client's shoes.

As a business marketer you are concerned with defining the problem that a person wants solved or, to put it another way, a need satisfied. Obviously you would like to Ajs your business regarded as the provider of the solution and an answer to the need. The way to Vnd out the sort of person who is going to fall into this category is for you to "get inside their skin".

Right, so now you are posing as your ideal client. The type of Valn you should ask this new persona are what your values are, how you spend your days, what sort of Vaa Vaplus you associate with, who are other people in similar situations, what excites me, what do I look for in a business that can solve my problems and meet my needs? Write Journal the questions and the answers. Then Jh the answers to these intimate questions guide you to creating a profile of your Gsng Client.

Because you are closely acquainted with your own business and all it can offer, you will find that you have a close connection to the Ideal Client that emerges from your question-and-answer exercise. Obviously there will Cla a synergistic match here. Your business and your Ideal Client are perfect partners, drawn together as if by destiny. They know your business is right for them, just as you recognize the Ideal Client.

You will be startled to find that your ideal client is always someone like you, probably on the same life course as you are. However, they will be in a sense in a subservient position to you because you already have the solutions to problems, the answers to their needs. And it is your business which will supply these! So the Ideal Client is someone with whom you will be able to share your experiences. They will be so grateful that will pay you for doing this.

Further steps you can take to flesh out the picture of your Ideal Client will be to identify their values and qualities, establish what commonalities they have with you and others of their ilk, what excites them, what they expect from the business, and what they need to know of your experiences and what you have to offer. Then allow yourself to go about finding and working with your Ideal Client. This will prevent you from wasting time on people who do not fit the profile of your Ideal Client. And believe me, sharing what you can Cb with the wrong people is draining, a waste of time and unprofitable.

Follow this path and Vawp Ideal Clients will be beating a path to your door.

James Copper is a writer for bigstrategies